How do you communicate the impact of interaction design across a distributed set of touch points, some online and some off? I came away from this experience convinced that the most important skill that young interaction designers can develop is in video „sketching.“ Video plays a critical role in communicating new service and product concepts across time and place. There is no substitute. And the best interaction designers working today, like Matt Jones at Berg, use video to ask new questions about the role of interaction design in our lives. Video is the only shortcut that we have as designers. So use it!